The Zenit online news service has an article citing the pastoral letter of the Bishop of Lincoln, Nebraska, setting out a policy for the priests of the cathedral and the Bishop himself at the Midnight Mass, to celebrate facing east during Advent, in the expectation of the coming of the Lord. He suggests other clergy may do the same.
This looks like intelligent Reform of the Reform, and a way of reacquainting the faithful with the traditional priestly posture. It certainly looks to be a case of leading by example, and hoping that example will be followed.
The Bishop's letter can be read at Lincoln Bishop Announces Masses With Priest Facing East to Recall Advent Symbolism.